Solutions
Solutions
Powerful slot floor visualizations and heat-mapping
Side-by-side format that allows for easy game performance comparison
Real-time web and mobile floor map with rated and unrated play
Daily and hourly breakdown of property KPIs
Customizable slot dashboard from a library of widgets
Slot profile – a 360-degree view of every slot machine
Customizable and drillable slot reporting library
OPTX tasks for simplifying machine maintenance and changes
Slots AI
Use the power of AI to optimize your slot floor and increase the accuracy of your monthly forecast.
OPTX contains powerful machine insights through machine tags. OPTX can predict inclining games and declining games while highlighting insightful game attributes such as VIP favorites, right on the floor visualizations, and from the game profile
Move towards 100% optimization with continuous slot change recommendations from conversions to swaps to adds and deletes
Increase the accuracy of your monthly forecast using OPTX AI revenue forecast and month-end pace analysis
Slots
Real-time visualization of your slot floor — heat maps, breakdown of property KPIs, custom reporting, and more.
Powerful slot floor visualizations and heat-mapping
Side-by-side format that allows for easy game performance comparison
Real-time web and mobile floor map with rated and unrated play
Daily and hourly breakdown of property KPIs
Customizable slot dashboard from a library of widgets
Slot profile – a 360-degree view of every slot machine
Customizable and drillable slot reporting library
OPTX tasks for simplifying machine maintenance and changes
Slots AI
Use the power of AI to optimize your slot floor and increase the accuracy of your monthly forecast.
OPTX contains powerful machine insights through machine tags. OPTX can predict inclining games and declining games while highlighting insightful game attributes such as VIP favorites, right on the floor visualizations, and from the game profile
Move towards 100% optimization with continuous slot change recommendations from conversions to swaps to adds and deletes
Increase the accuracy of your monthly forecast using OPTX AI revenue forecast and month-end pace analysis
Player Development
Real-time tracking and robust player profiles.
Real-time tracking of rated & unrated as well as hosted & unhosted players
Coding automation to spin codes and request codes
Task automation for single players and lists of players
Host and management dashboards and reporting
Comp guidance and exception reporting
Hotel integration to see arriving, in-house, and departing guests
Hosted book access for hosts and managers to autonomously manage their book of business
Robust player profile for a 360-degree view of every player in the database
Player Development AI
Learn player preferences and behaviors to create more personal and profitable campaigns and offers.
Automatically generates AI Insights into players such likely as date of the next visit, likelihood to respond to offers, projected spending associated with offers, New Games to recommend to each player, and Future Player Worth
Automatically keeps of track of when players have gone “missing”, and when their behavior indicates a change in hosting status is appropriate, or if a player is at risk of churning
Identifies relationships far beyond typical householding data and identifies potential future VIPs as soon as their first visit
Player Development
Real-time tracking and robust player profiles.
Real-time tracking of rated & unrated as well as hosted & unhosted players
Coding automation to spin codes and request codes
Task automation for single players and lists of players
Host and management dashboards and reporting
Comp guidance and exception reporting
Hotel integration to see arriving, in-house, and departing guests
Hosted book access for hosts and managers to autonomously manage their book of business
Robust player profile for a 360-degree view of every player in the database
Player Development AI
Learn player preferences and behaviors to create more personal and profitable campaigns and offers.
Automatically generates AI Insights into players such likely as date of the next visit, likelihood to respond to offers, projected spending associated with offers, New Games to recommend to each player, and Future Player Worth
Automatically keeps of track of when players have gone “missing”, and when their behavior indicates a change in hosting status is appropriate, or if a player is at risk of churning
Identifies relationships far beyond typical householding data and identifies potential future VIPs as soon as their first visit
Player Connect
Easily communicate with your guests via phone, text, or email all within OPTX.
Place outbound calls to guests and receive incoming calls from guests directly in OPTX
Send outgoing text messages to guests and receive incoming texts from guests directly in OPTX
Send outgoing emails directly through OPTX
Review engagement KPIs through dashboards and reports
Slot Dispatch
Manage events, resources, and tasks in real time.
Dispatch events by time, player worth, team member skill set, and more
Manage zones automatically and manually assign, reassign, and escalate tasks
Track individual status and productivity in real-time with robust team member profile
Reports, analytics, and dashboard widgets
Robust communication features including real-time notifications, broadcast notifications, and voice messages
Player Connect
Easily communicate with your guests via phone, text, or email all within OPTX.
Place outbound calls to guests and receive incoming calls from guests directly in OPTX
Send outgoing text messages to guests and receive incoming texts from guests directly in OPTX
Send outgoing emails directly through OPTX
Review engagement KPIs through dashboards and reports
Slot Dispatch
Manage events, resources, and tasks in real time.
Dispatch events by time, player worth, team member skill set, and more
Manage zones automatically and manually assign, reassign, and escalate tasks
Track individual status and productivity in real-time with robust team member profile
Reports, analytics, and dashboard widgets
Robust communication features including real-time notifications, broadcast notifications, and voice messages
Marketing
Manage your marketing efforts from creation to evaluation.
Create, deploy, and evaluate your most complex campaigns directly through OPTX
Design multiple communication channels directly through OPTX to link to your individual campaigns for execution
Manage events from pro forma to post forma and everything in-between including event RSVP and attendance
View a player’s available campaigns and content on their player profile
Automate your campaign performance analysis with real-time redemption and profitability metrics
Assign and link host contact lists & goals to campaigns
Create complex marketing segmentation based on dynamic player metrics and attributes—no SQL skills required
Customizable marketing dashboard from a library of widgets
Customizable and drillable marketing reporting library
Marketing AI
Increase the profitability and overall effectiveness of your marketing strategy.
Never miss an opportunity to increase the profitability of all your existing campaigns. For every campaign, OPTX will execute an optimization model that ensures you have the right players in the right segment
AI Future Player Worth feature enables operators to segment players based on what their activity is GOING TO BE, not just merely recent spending
Measure the effectiveness of every AI campaign through reporting and dashboards, with OPTX AI that pre-populates a Living Pro-Forma report that is automatically updated as offers are redeemed
Marketing
Manage your marketing efforts from creation to evaluation.
Create, deploy, and evaluate your most complex campaigns directly through OPTX
Design multiple communication channels directly through OPTX to link to your individual campaigns for execution
Manage events from pro forma to post forma and everything in-between including event RSVP and attendance
View a player’s available campaigns and content on their player profile
Automate your campaign performance analysis with real-time redemption and profitability metrics
Assign and link host contact lists & goals to campaigns
Create complex marketing segmentation based on dynamic player metrics and attributes—no SQL skills required
Customizable marketing dashboard from a library of widgets
Customizable and drillable marketing reporting library
Marketing AI
Increase the profitability and overall effectiveness of your marketing strategy.
Never miss an opportunity to increase the profitability of all your existing campaigns. For every campaign, OPTX will execute an optimization model that ensures you have the right players in the right segment
AI Future Player Worth feature enables operators to segment players based on what their activity is GOING TO BE, not just merely recent spending
Measure the effectiveness of every AI campaign through reporting and dashboards, with OPTX AI that pre-populates a Living Pro-Forma report that is automatically updated as offers are redeemed
Enterprise
Multiple properties — no problem!
OPTX Enterprise is designed for multi-property operations
Provides a single view of your guests and/or machine themes
Allow operators the ability to seamlessly navigate between sites
Sync
A Fast, Reliable and Compliant integration service that is designed to integrate with any partner product to facilitate the external transfer of OPTX data into other 3rd party systems.
Eliminate the manual and time-consuming process of uploading of offers
Streamline discretionary comping by issuing comps directly from the OPTX mobile application
Keep your systems and data warehouses aligned with OPTX generated data
Enterprise
Multiple properties — no problem!
OPTX Enterprise is designed for multi-property operations
Provides a single view of your guests and/or machine themes
Allow operators the ability to seamlessly navigate between sites
Sync
A Fast, Reliable and Compliant integration service that is designed to integrate with any partner product to facilitate the external transfer of OPTX data into other 3rd party systems.
Eliminate the manual and time-consuming process of uploading of offers
Streamline discretionary comping by issuing comps directly from the OPTX mobile application
Keep your systems and data warehouses aligned with OPTX generated data
Enterprise
Multiple properties — no problem!
OPTX Enterprise is designed for multi-property operations
Provides a single view of your guests and/or machine themes
Allow operators the ability to seamlessly navigate between sites
