A smarter snapshot of your customers.
A clearer overview of your operations.
An actionable platform for your property.
A revolutionary technology platform developed to activate your data. Designed by industry experts, OPTX harnesses the power of your data and provides insights that immediately become reactions. The OPTX platform ingests and simplifies all the information from multiple internal and external data sources so you can take action and generate profitable results for your property. And all within one integrated software solution.
OPTX is Simplicity
Guides your host team through their workday with automated tasks, efficient contact management and real-time decision making.
OPTX is Performance
Advance every facet of your casino operations through software and data science using one single platform.
OPTX is Proactivity
Get a 360-degree view of your data 24/7 to identify opportunities, insights and actions that need real-time responses using our real-time tracking features.
OPTX is Optimization
OPTX provides an in-depth view of your entire floor, which games are performing, which games are not – helping you make the most out of every dollar spent on your games.
Understand your customers.
The OPTX platform focuses in on every player and better comprehends behaviors, helping you respond to your customers intelligently and communicate with them efficiently.