A smarter snapshot of your customers.
A clearer overview of your operations.
An actionable platform for your property.
A revolutionary technology platform developed to activate your data. Designed by industry experts, OPTX harnesses the power of your data and provides insights that immediately become actionable through tasks and campaigns. The OPTX platform ingests and simplifies all the information from multiple internal and external data sources so you can take action and generate profitable results for your property. And all within one integrated software solution.
OPTX is Simplicity
Guides your host team through their workday with automated tasks, efficient contact management and real-time decision making.
OPTX is Performance
Advance every facet of your casino operations through software and data science using one single platform.
OPTX is Proactivity
Get a 360-degree view of your data 24/7 to identify opportunities, insights and actions that need real-time responses using our real-time tracking features.
OPTX is Optimization
OPTX provides an in-depth view of your entire floor, which games are performing, which games are not – helping you make the most out of every dollar spent on your games.
Understand your customers.
The OPTX platform focuses in on every player and better comprehends behaviors, helping you respond to your customers intelligently and communicate with them efficiently.
I’m so impressed with the OPTX PD AI tasks, they continue to generate immediate incremental profit for our property.
Javier De La Rosa
General Manager, Spokane Tribe Casino
The OPTX platform will help our team streamline operational efficiency while providing powerful insights and actionable recommendations for our casino floor, players and database. OPTX positions the property for the future while helping us better manage our operations today.
Executive Director of Casino Marketing, Hard Rock Hotel & Casino Lake Tahoe
I have never witnessed a host team so engaged with a product and using it to the best of their abilities.
Vice President of Operations, Hard Rock Hotel & Casino Sioux City
Using the connect feature I was able to select 304 guests, filter out those without email and do not contact flags within 15-20 seconds, saved me 3 to 4 hours of my night.
Player Development Manager, Hard Rock Hotel & Casino Sioux City
OPTX is the most disruptive technology in the Brick & Mortar and Online casino marketplace.
CMO, JACK Entertainment